Saturday, January 26, 2008

A new catalog, a fresh start!

So, I just got the new Spring Catalogs!
They are very pretty, so springey!
They are also very different than past catalogs. This has it's good points and bad points as I see it.
  • GOOD - .05 cheaper for catalog, it's not much but it adds up.
  • GOOD - catalogs are quarterly now, so much more seasonal items included, and less of those annoying little suppliment flyers.
  • BAD - catalogs are quartely, so I have to buy new ones more often
  • GOOD - more emphasis on the GNO (girls night out) hopefully it will make more peole want to book GNOs
  • GOOD - catalogs are smaller, so less overwhelming for new customers.
  • GOOD - better pics of the makeup, and bigger "paint chips" of the colors
So, all in all the good definitly out weighs the bad. And if I plan right, there shouldn't be too many left over catalogs at the end of each run. I really do like them. They are very bright and cheerful dose of spring which is absolutly what we need right now.
But to truly appreciate the new catalog, you really have to see it next to the old one. I think you'll like the new look.
-E

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